It’s amazing that even a software giant like Microsoft could have made the simple mistake of enforcing their vision on consumers, instead of convincing them as to why they should embrace your new product.
Marc Whitten, chief product officer of the Xbox One has admitted to IGN in an interview that the company made some grave errors while communicating its policies to its consumers.
The policies which instantly created a wide abyss between the consumers and Microsoft are the restrictions put on the sales of used games, having to connect your console to the Internet at least once a day and others related to digital rights.
What went wrong with Microsoft’s console reveal was that no two representatives were on the same page. Everyone had his/her own version of the same question being put forward by the press.
Instead of clarification all consumers got were varied answers; all of which made them frown over the Xbox One. This led to the ignition of a fuel drum after which Microsoft surprisingly decided to review their policies and take some of the features back in order to win the fan-base.
“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”
“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”
On being asked about Microsoft’s stance on hardcore gamers; Whitten said: “We love core gamers.“They’re the people that have built Xbox and Xbox Live. That’s the place where we need to do a better job showing up, and we need to engage more.”
The Xbox One launches in November later this year for a price tag of $500; a whole $100 more than the PlayStation 4.