“Become Legend” Trademarked by Bungie
Bungie’s most recent trademark applications include a pair of trademarks for “Become Legend”, the phrase that they’ve been using for marketing material for Destiny.
They filed the applications on June 13 through the United States Patent & Trademark Office, and they cover computer game software as well as alternate reality and online games.
This isn’t the first thing that Bungie have trademarked for Destiny. They recently filed applications for Glimmer, Fallen, Hive, Cabal and Vex, all in relation to Destiny, though they haven’t explicitly stated what they intend to use those for yet.
We know that Become Legend is part of their advertising campaigns and will probably become the slogan for their social media campaigns. The others might be upcoming DLC titles or something similar.
Destiny releases on consoles next year.