Has Microsoft managed to pull off the greatest marketing trick ever? Was DRM all just a ruse to get us to rush into its booth in a mad dash from the E3 gates like a bull to Spanish guy?
Seriously, you couldn’t tell that the majority of the press pretty much loath Microsoft right now from its packed booth.
I was at a complete standstill more than once while making my way around the booth. I couldn’t even get in close enough for a shot without other’s elbowing and taking up space all around it. See for yourself: