PS4 Launch Price Confirmed at $399

To end their E3 2013 press conference, Sony decided to confirm what the launch price would be for their new flagship console. Tension was in the air, following Microsoft’s confirmation of their somewhat hefty price of $500/£429.

Well, Sony managed to leave every single person in the room stunned by the news that their console would launch at the lower price of $399/£350, easily swaying many people who were on the fence about which console they should buy.