Take-Two CEO Talks About Used Games
At Cowen and Company’s 41st Annual Technology, Media and Telecom Conference, Strauss Zelnick, the CEO of Take-Two Interactive, discussed past games like GTA, Red Dead Redemption; their future block buster GTA5 as well as Next Generation Consoles and Used Games Sales.
Since the advent of Xbox One, there has been a lot of talk about Microsoft possibly charging fee for use of pre-owned games. While the contradictory statements from company representatives have made it quite unclear whether Microsoft will take any steps to curb and control used game sales, Strauss Zelnick was not shy about speaking his mind about the subject.
Regarding Xbox One’s strategy for tackling used games sales, Struass said that “There’s no question that if Microsoft has figured out a way to tax used games, then we should get paid, too. It’s hard to imagine why they should and we shouldn’t.”
While the Take-Two CEO spoke about publishers deserving a piece of the pie, he also emphasized that instead of undertaking the negative and restrictive methodology, the used games sales issue can also be tackled in a more positive manner.
“Our view about used games has been, as opposed to whining or figuring out ways to punish the consumer for buying used games, we’ve figured out we better delight the consumer,” Zelnick said.
“Let’s push up our quality, which you’ve seen in our Metacritic scores, and then let’s make sure to give people DLC, often free, three or four weeks out; which is the time you’re at risk for them trading in their game,” he added. “If you can keep the game in consumer’s hands for 8 weeks, you almost don’t care anymore about used game sales because it’s the first 8 weeks that really nail you.”
Perhaps Take-Two would take such an approach to please its gaming fans and customers in its upcoming game; GTA5, which is slated for release on PS3 and Xbox 360 at 17th September 2013.