While still the highest subscribed MMO in the world, Activision Blizzard’s Q1 2013 Earnings Report indicates that World of Warcraft lost 1.3 million subscribers in the first 3 months of 2013.
The report indicated that the subscriber base for Blizzard’s flagship franchise went down to 8.3 million users in the opening of the year. In the announcement, Activision Blizzard’s CEO Bobby Kotick noted that most of the lost users hailed from the Asian market however there have also been subscriber losses from Western side as well.
Regarding the company’s efforts to reinvigorate the user base, Activision Blizzard’s president Mike Morhaime explained that:
“Looking forward, our objective is to deliver new game content at a quicker pace to improve engagement.Our next content update will release later this month and we will continue to invest in additional updates and improvements to continue to evolve the game. More specifically, we’re examining ways we can ease the transition back into the game for returning players. We’ve always seen players come and go from World of Warcraft. Smoothing out that transitional period is something we’re studying, as we adjust our approach to player behavior and preferences.”
Though predicting a tough year due to the decline in WOW players as well as “disappointing launch of WiiU”, company CEO reassured that company’s successful brands like Skylanders, Call of Duty and the highest selling PC game of the year; StarCraft 2:Heart of Swarm, Activision Blizzard will still retain its profitability in the rest of the year.