Hoping to boost the gaming industry in the South American country, Sony has just announced that it will now start production of Playstation 3 consoles in Brazil. Sony also promises that special versions of Grand Theft Auto V, and The Last of Us will be localized specifically for the region. This will make GTA V the first game in the series to be fully localized in Brazilian Portuguese.
According to Andrew House, president and group CEO of Sony Computer Entertainment, “Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers,” he further went on to say that “The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months.”
PS3 consoles manufactured in Brazil with 250GB hard drive will retail for $1,099 Reais (around $550 USD) and come bundled with God of War: Ascension when they’re released later this year.
The Brazilian online games market and free-to-play market is pretty huge, mostly because games on retail in Brazil are so damn expensive due to the massive taxes imposed on them (equivalent to the taxes on gambling; 120%).
Still, the Brazilian gamer community represents the largest in South America, and the 15th largest in the world.