Activision Blizzard Does Well This Quarter, But is Wary of Stiff Competition

By   /   May 9, 2013

Boss Man of Activision Blizzard Bobby Kotick just came out and warned analysts that his company would be facing a lot of difficult competition in the coming months even though they’ve had a stellar quarter.

Activision Blizzard is preparing for the launch of Call of Duty: Ghosts, a title which looks like it will be accompanied by the biggest marketing campaign yet for a Call of Duty game. However, the first-person shooter will be going up against EA’s Battlefield 4, which is looking to be a behemoth itself.

In a call with analysts, Kotick also said that the weaknesses of the Nintendo Wii U console accompanied by the greatly reduced subscriber count of World of Warcraft is making the company a bit wary of predicting good sales.

As for the good results of the current quarter, Kotick has attributed that to the success of Skylanders and the launch of Starcraft II: Heart of the Swarm, as well as the ongoing domination of the Call of Duty games.

Following the statements, Activision shares fell nearly 6% in after-hours trading. The stock has jumped more than 44% since the first of the year, and closed Wednesday’s regular session up 2.1% at $15.26. Activision Blizzard expects non-GAAP revenue of $4.25 billion for the year and earnings per share of 82 cents.

Source: Venturebeat

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