EA Renews FIFA License to 2022
FIFA fans would be glad to know that publisher EA has renewed its extension with the Fédération Internationale de Football Association (FIFA) for up to the year 2022. Until then EA will continue to have exclusive rights to the FIFA brand and the FIFA World Cup name.
The FIFA franchise is one of EA’s most successful endeavors. Each iteration has successfully raked in billions in revenue over the year, with the recent FIFA 13 widely accepted to be the best of the lot.
“EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said Andrew Wilson, Executive Vice President and Head of EA SPORTS. “Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”
“Our relationship with EA SPORTS is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”
During an analyst call today, executive vice president at EA Frank Gibeau said that the company has also reached out to other sports franchises – PGA Tour, NHL and the NHL Players Association. Their licenses will also see to an extension.
As an ending note, just how popular is FIFA? According to EA about 65 million FIFA matches are played every week.