ShopTo Refuses to Sell Activision Games After Call of Duty: Ghosts Dispute
Online UK retailer ShopTo is refusing to sell Activision games after a dispute over stock allocation for the upcoming Call of Duty: Ghosts.
According to the retailer, Activision is not allowing them to send Call of Duty games to their buyers more than a day before launch. This eventually results in buyers getting their games after the launch day and we all know how bad we want the game to be present in front of us right at launch.
ShopTo claims it has adhered to its Activision contract so far and has shipped each year’s Call of Duty game on the Monday or Tuesday for release. However, with the new Ghosts title, enough is enough.
Speaking to Eurogamer, ShopTo CEO Igor Cipolletta said that “Activision’s policy of only allowing e-tailers to dispatch one day before release date effectively destroys an e-tailer’s pre-order campaign,” adding that “many deliveries inevitably arrive post-release date.”
“This has the undesired effect of previously loyal and satisfied customers thinking that, if we can’t ‘get it right’ for one of the biggest games of the year, why should they trust us with any future orders?”
“Their friends and acquaintances, by word of mouth and social media, (despite possibly not having ever ordered from us), would see us (and possibly e-tailers as a whole) as unreliable. This despite all the time and hard work my team and the myriad of other publishers put into other titles during the year.”
“Of course this Activision policy is not for every title,” continued Cipolletta, “but due to the volume and fever pitch Call of Duty seems to generate (both positive and negative), it causes the most damage to us.”
As of now ShopTo has removed all listings for Call of Duty: Ghosts from their website, as well as Activision’s upcoming titles Deadpool and Skylanders Swap Force. Though older Activision titles are still available for purchase.
Call of Duty: Ghosts will be released for current and next-generation platforms later this year. The first gameplay footage is expected on May 21st when Microsoft announces its new console.