Video-Game console giant Sony is eager to prove its next-generation PlayStation 4’s worth in more ways than ever before, as they slowly but surely explain the philosophy behind the upcoming machine, thereby answering many unanswered queries and redeeming the mistakes of the past.
While their biggest rival Microsoft has kept to itself when it comes to the future Xbox console, Sony hasn’t remained shy about shedding light on the reveals of the PlayStation Meeting roughly two months ago.
One of the biggest factors, according to Sony Worldwide Studios’ vice president Michael Denny, was the pricing of the console itself. The folks involved in the design, fabrication, and marketing of the console are aware of the infamously high price of the PlayStation 3 way back when it came in 2006 – the primary 20GB was priced at $499 while the 60GB version was for a whopping $599.
When asked by Edge about how the PS4’s price compares with the anger-arising ones of its predecessor, Denny replied:
“There’s plenty of time, we’ve got lots of information yet to give out on PlayStation 4. The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions.”
The argument provided by Denny is more or less abstract, but it seems he’s willing to portray that the PS4 will be priced within an acceptable (not to mention affordable) range.
So what is the speculated price? We can only guess, but analysts seem to believe that it’ll fall in between the $400 to $500 mark, which is still a bit too pricy. Ars Technicia analyst Billy Pidgeon believes that this price range is what is required for the console to be a hit this holiday season, while stating that the “$299 point is the sweet-spot”.
It’s hard not to agree with these prices for such a powerhouse of a machine, even when the additional software essentials aren’t taken into consideration.
Looking on a more globular scale, it seems that the price factor itself isn’t an independent selling-point variable itself. In fact, the relative pricing of the PlayStation 4 will mainly determine its success.
Quality has never seemed to be an issue for Sony, and we do hope for the common gamer’s sake that the company doesn’t reiterate its mistakes, whether its pricing, marketing, or the software.