Square Enix Disappointed with Low Sales of Important Franchises in NA
Square Enix is far from pleased with the sales of 3 of their most popular games, Tomb Raider, Hitman: Absolution and Sleeping Dogs. Although the games did receive a lot of appreciation by the critics, the sales count wasn’t good enough to please the publisher.
Each of the game failed to meet the anticipated mark that Square Enix had originally set for them. Tomb Raider and Hitman: Absolution were projected to hit 5 million units (5-6 million for Tomb Raider and 4.5 – 5 million for Hitman: Absolution), while Sleeping Dogs should have sold 2 – 2.5 million units. But, each of the titles met with sales figures of 3.4 million, 3.6 million and 1.75 million respectively in the North American Market.
Each of these games consumed an exuberant budget but sadly, the projected sales failed to meet the actual sales record, and needless to say, this made Square Enix very disappointed.
Square Enix further goes on to explain the possible cause for the decline in sales:
The European market was generally soft, Square Enix explained. However, what affected us most was the huge slump in North American sales. Not only were sales sluggish, but we were also hit by additional costs in dealing with distribution channels, such as price protection and rebates, which placed huge pressure on our profit and loss.
I just hope that this doesn’t discourage the studio from future endeavors. I would hate to see the plug being pulled off for sequels of Tomb Raider, Sleeping Dogs and especially Hitman because of these figures. Hopefully, Square Enix will persevere and make up for it with future projects.