Microsoft Goes into Damage Control Over Orth’s Tweets
Earlier today, Microsoft Studios Creative Director Adam Orth took to his twitter account to defend the rumor that the newest upcoming Xbox console would require “always-online” functionality. He was soon met with plenty of outrage over his comments and has since protected his account, but not before an important part of the conversation was screen-capped.
Not long after this debacle, Microsoft quickly needed to douse the flames and prevent any bad publicity for their biggest and best new console. One might argue the damage is already done, but I digress. They released a statement that pretty much throws Mr. Orth under the bus.
“This person is not a spokesperson for Microsoft, and his personal views are not reflective of those of the company.”
This is just another example of how social media is an incredibly sharp double-edged sword. How many potential customers were turned off by Orth’s words and won’t be purchasing the newest Xbox this holiday season? I guess we’ll just have to wait and see.
How do you guys view his statements? Does it lend credit to the “always on” rumor or is it just the crazy ramblings of a disgruntled creative director?