EA Promises That “We Can Do Better”

By   /   Apr 6, 2013

You know, I’m reading Peter Moore’s and I can’t help but feel like he’s completely out of touch with why people dislike EA, the company he so passionately works for.

What makes it even worse, is that I’ve never, ever seen a people so unified in why, exactly, they dislike something. Despite people being extremely vocal about these exact reasons, EA still manages to somehow be completely clueless, while targeting and defending in a manner that is way off mark.

This all stems from the latest “Worst Company in America” web poll, which EA won last year. This year EA is contending with Bank of America to take home the win. Now, I actually agree with Peter Moore in that it’s completely ridiculous that EA won last year.

“This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars. The complaints against us last year were our support of SOPA (not true), and that they didn’t like the ending to Mass Effect 3.”

While I think that’s a reasonable assessment by Peter Moore there, it’s stuff like, “Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong,” that just makes me cringe. Just about everyone I know has Origin, which caters to his very specific statistics. However, they all resent and hate EA for it.

Why? Because they’re forced to. If Mass Effect 3, Battlefield 3 or SimCity were all also available on Steam, I wonder how things would have played out. At the very least, people wouldn’t hate them anymore than they do now, and the logic of business is such that, if people like you more, then they’re more likely to buy your products.

Anyways, that ends my rant for this evening. You should read the entirety of Peter Moore’s blog post, for it’s entertaining, if nothing else.

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