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Wii U Sales Unaffected By Price Cuts, Says Retailer

Wii U
Recent price cuts offered on Wii U hardware have failed to affect sales in a positive manner, said retailer ShopTo.

Currently, ShopTo is selling the basic Wii U console for £189.95 (down from its original £249.99 price). Other online retailers like Amazon, GameStop and Asda are also offering similar discounted prices. However, the Wii U hasn’t seen any boost in sales.

Speaking in the latest issue of MCV, ShopTo’s purchasing director James Rowson said that they had “taken the decision to reduce the price of the Basic Wii U to test the market and assess the impact of a price change for a short period of time.”

Ultimately, the reduction in price just managed “a smaller than the desired increase in sales at this stage.” Naturally, retailers are not happy with how Nintendo is silently watching from the fences.

When asked by MCV for a response, a Nintendo representative said:

We’ll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013.

We have a strong and broad line-up of software launching this year and we look forward to updating – and exciting – our partners over the coming weeks.