SimCity Marketing Campaign Put on Hold
More sad news for what is quickly becoming a titanic-esque tragedy for EA as the mammoth publisher asks its affiliates to stop promoting SimCity.
According to Polygon, EA Origin says it has “deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being.” The email, is directed at affiliates of EA Origin’s LinkShare program. The email further states:
To be clear, we are continuing to pay out commissions on all SimCity sales that are referred, however, we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.
SimCity launched earlier this week and has since struggled to meet player demand. Developer Maxis has deactivated certain gameplay features and says it will continue to roll out fixes to address “server instability” and player frustration.