Last week there was a statement from EA which said that they would be incorporating the use of microtransactions in all of their upcoming games.
Some found this model a bit inappropriate and EA’s CFO Blake Jorgensen has now attempted to clear the mist. According to him, the message EA wanted to convey was misunderstood by the previous statement.
At Wedbush Technology Conference today he clarified:
I made a statement in the conference along the lines of ‘We’ll have micro-transactions in our games’ and the community read that to mean all our games, and that’s really not true… All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free.
It’s worth noting that Jorgensen’s first statement did include the word “all”:
We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business.
Make what you will from it.