EA Bringing Micro-Transactions Into All of Their Games
EA has announced plans of bringing micro-transactions to all of its PC and console games.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference Chief financial officer of EA Blake Jorgensen said, “The next and much bigger piece [of the business] is microtransactions within games.”
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.”
“Consumers are enjoying and embracing that way of the business.”
There are two ways to feature the payment scheme in a game. You can either a design a game around it and guide players towards it, or you can keep it independent of the game’s flow.
Recently, EA applied the micro-transaction model to Dead Space 3, making it the first game in the series to feature the payment scheme. Before that you also had purchase options in Mass Effect 3’s multiplayer and other games like Need for Speed.
However Dead Space 3 was the first game which, as I mentioned above, actually guided players towards paying for additional resources. As a result, the company faced a bit of heat from fans who exclaimed that them having to work hard for resources, while others just paying for them was not ‘fair’.