In Only 15 Months, Skylanders Has Sold More than $1 Billion
If you’re like me, you managed to score a new Xbox 360 on Black Friday last year. You also may have chosen to nab the system that came bundled with Skylanders because it was the cheapest and best deal.
“I’m only getting this one because it’s the cheapest deal, I’ll probably just toss this kiddie game in the box and never play it,” you may have said to yourself.
Fast forward two hours later and you are wrestling a ten year old to the ground at a Toys R’ Us because he grabbed the last Flameslinger and you need a Fire Skylander to unlock the next hidden path to get that hat you’ve been wanting. This is the reason Activision has such a hit on their hands.
They’ve managed to find the perfect blend of collectable and well sculpted miniatures, solid gameplay and game design, with just a touch of dungeon crawling RPG addictiveness. It’s simple and easy enough for kids to learn and master, yet deep enough for an adult gamer to just sit back and enjoy.
In just 15 months, there have been over 100 million Skylander figures sold at retail and with the release of Skylanders: Giants and the upcoming Skylanders: Swap Force, that number will probably double or triple by this time next year. Eric Hirschberg had this to say about the series’ amazing success:
The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential. We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders: Swap Force, which lets kids customize their own characters, bringing toys to life to a whole new level.
Giants is out now on Xbox 360, WiiU, 3DS, and PS3; while Swap Force is due out on the same consoles later this year. Now if you’ll excuse me, I have some kid’s toys to buy. Don’t judge me.