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Goodbye G4TV, Hello Esquire Network

It’s official folks, beginning April 22, 2013 the G4 network will be no more. In its place will be the Esquire Network, and there hasn’t been any shortage of complaints lobbed at NBC Universal for the re-branding.

The Esquire Network promises to expand on “modern man” hobbies of games, gear and gadgets started by G4. The cancellation of X-Play and Attack of The Show, however, don’t reflect this statement at all.

In fact, the programming scheduled for the Esquire Network doesn’t expand on G4’s previous programming at all, except for American Ninja Warrior. The rebranded channel hopes to “capture the classic voice, impeccable style and unmistakable wit that have come to define Esquire, the original men’s magazine and premier authority on contemporary man.” Its programming will consist of entertainment, food, fashion, women, humor, travel competition, danger and more.

The new network will also feature unscripted and scripted series and films that appeal to men, such as Knife Fight, a program about food produced by Drew Barrymore. Sounds manly, right? Then there’s The Getaway, a show about traveling to different cities and shopping, relaxing, drinking and eating. Parks and Recreation and STARZ series Party Down will also get airtime. Expect more programming to be announced as the launch of the Esquire Network nears.

Source: G4TV