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Bungie Might Be Marketing Destiny with Alternate Reality Game

Bungie might be marketing its newest IP right under our noses in the form of an ARG (Alternate Reality Game) on its website. The ARG on the Bungie website asks participants to align diamonds correctly to match “the day’s pattern to the light.”

Solving the riddle relinquishes what appears to be viral information possibly about Destiny in the form of coordinates and vectors. Other puzzles offered by the ARG require more than one person to solve, and every day a new piece of information can be won. The campaign will run for seven days, and each piece of information capitalizes on the last.

Is this viral marketing related to Destiny? More likely than not, yes. But we will have to patiently play Bungie’s game to find out.

Via: Stick Skills