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Sony Parts Ways With Kevin Butler’s Ad Agency

Sony says farewell to Kevin Butler as the firm decides to end its six year relationship with Deutsch L.A ad agency.

For Sony the character of Kevin Butler proved to be a major hit amongst the games community where it was used to market PlayStation titles and hardware. However, last year PlayStation began taking legal actions against the ad agency following Butler’s appearance in an advert where he was playing on Nintendo’s Wii console.

Jerry Lambert, the person portraying the character admitted earlier this year that the Nintendo advert would had created confusion amongst the community as to which console Butler was endorsing. The legal case was later settled out of court.

No saying that it was probably the reason Sony decided to go for Bartle, Bogle, Hegarty instead; who previously have worked on campaigns for products like AXE, Barclays, British Airways, ESPN Brazil and Mentos.

“Deutsch L.A. has been an incredible partner for PlayStation over the last six years, and has delivered stand-out creative and strategy for the PlayStation brand in the US. We would like to thank them for their dedicated service to our business,” said PlayStation America marketing exec Guy Longworth.

Sony’s new next-gen console, currently tagged as the PS4 is expected to be unveiled at the PlayStation Meeting on February 20.