Dead Island Reaches 5 Million Sales – Deep Silver Now Planning New IPs
Released back in September of 2011, Dead Island has now surpassed five million sales. Developer Deep Silver sees the milestone as a good omen and have revealed plans for new IPs.
Deep Silver’s parent company Koch Media recently purchased Violation, along with the Saints Row franchise and the Metro IP. The company claims that Dead Island “still maintains an exceptionally strong sales rate in all channels”. It also added that milestone of Dead Island reaching five million sales provides a good paved way for the follow up Dead Island Riptide title, which is scheduled for release in April of this year.
We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide,” said Menno van der Bil, international commercial director at Koch Media. The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver.
He then added: “While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”