In an attempt to “separate its entertainment and publishing sectors”, News Corporation has sold off IGN Entertainment to digital publishing company Ziff Davis.
The sale also includes IGN’s sister sites – GameSpy, AskMen, File Planet and the recent 1Up. They all will become part of Ziff Davis’ family which already has ExtremeTech, PC Magazine, Toolbox.com and Geek.com.
Currently the purchasing amount for IGN is unknown and both parties have refused to release a specific figure. GameIndustry though reports that the price was less than $100 million which News Corporation was initially asking for.
An announcement posted by IGN’s Editor-in-Chief Alex Simmons reads:
The deal enables IGN to do what it does best — delivering to you the very best games and entertainment content — and makes Ziff Davis one of the largest digital publishers for tech, video games and entertainment, with over 53 global million monthly unique visitors.
IGN, along with its sister sites, were purchased by News Corp back in 2005 for $650 million.