In case you missed it, Sony is suing Wildcat Creek, actor Jerry Lambert’s company, because it believes Lambert is using a Sony created character, “Kevin Butler,” to promote Nintendo games. The lawsuit claims that its intellectual property was infringed by a Bridgestone Tires ad featuring Lambert, and lab technicians playing Mario Kart Wii.
The lawsuit raises some very interesting questions about how far intellectual property can reach, as Mr. Lambert is a person and not a character created by Sony, although the idea of Kevin Butler is.
Game Politics states, “No doubt Lambert will counter that he is an actor and that his likeness and mannerisms belong to him because he is a human being and is not a slave owned by a corporation.”
A Bridgestone representative commented on the matter:
“Mr. [Jerry] Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer,” says the representative. “Bridgestone denies that ‘Kevin Butler’ appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.”
Despite the fact “Kevin Butler” is not present in the commercial, Lambert has since been removed from the commercial.
Source: Game Politics