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Ubisoft to Spend 4 Million on Assassin’s Creed 3 Marketing

Assassins Creed 3
This holiday season the biggest clash isn’t going to be at the box-office, it’s going to be on the video game shelves.

Resident Evil 6, FIFA 13, Call of Duty: Black Ops 2, Borderlands 2, and a new challenger is about to enter the arena – Assassin’s Creed 3.

Assassin’s Creed 3 is the culmination of three years’ hard work from a team which is at the top of its game, senior brand manager Matt Benson told MCV today.  Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.

Walking around the Earl’s Court Train station during the Eurogamer Expo you’ll probably notice the significant advertisements. Even more are expected to crop up around the London Underground stops in the weeks leading up to the game’s release as well.

So brace yourselves for the battle as AC 3 hits store shelves on October 30th in the US, followed by Europe on the 31st.  The PC edition will launch on November 20th and 23rd, and finally the Wii U edition coming just in time for Christmas shopping season on the 18th and 30th.

In the end, though, no matter who wins it’s a good time to be a gamer.

Source: MCV UK