Starting today, the Obama campaign will begin running ads across multiple video game titles from Electronic Arts, including the new Madden NFL 13, in the key Electoral College-tilting states of Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia. The ads are aimed at encouraging the gaming demographic to take advantage of early voting in these states.
It’s a strategy that’s worked for the President before. Four years ago, the democratic nominee took advantage of early voting states by purchasing virtual billboards across 18 EA titles to connect with gamers. Well will he be successful this time around too? We will find out later this year.