Nintendo President Says That Wii Will Live A Little Longer

scroll down

Nintendo President Says That Wii Will Live A Little Longer

Nintendo Wii
According to Reggie Fils-Aime, president of Nintendo America, Nintendo plans to keep selling the Wii, its six years-old platform, for quite some time after the launch of Wii U. The Wii has enjoyed tremendous success in its lifespan selling 40 million units in America alone.

And Nintendo does not want to end it just quite yet. Here is the quote by Reggie explaining this decision:

We will continue to sell the Wii. As we sit here today, in the US, the Wii has sold about 40 million units. We believe that there continues to be an opportunity with Wii. Yes, these are late, late adopters. And yes, price points are important. But we do believe there’s still opportunity for the Wii, and we will continue to sell Wii side-by-side for some period of time.

I’m responsible for Canada and Latin America as well. We think there’s opportunity in both of those markets, especially Latin America. You can reach price points; you can reach consumers that candidly we won’t be able to reach with the Wii U. That’s gonna continue to be an opportunity.

Lastly, on the global base, certainly there are markets in Eastern Europe. There are a number of other markets where if Wii has an attractive price point, it’ll do well. So, we will continue to be in the Wii business for quite some time.