A few months after the UK’s biggest gaming retailer nearly went out of business, they appear to be back on their feet and on the rise again. Earlier today they made the announcement that their subsidiary brand, Gamestation, would be fully amalgamated into GAME and rebranded as such.
Of GAME’s 341 outlets, 122 of the remaining stores are still Gamestations under the name and brand. But over the coming months, the secondary chain is going to be renamed and completely bought into the fold. Once the two chains are combined under GAME, they plan to combine the best of both worlds into their chain of stores.
The firm say that they want to build “the most valuable community of gamers,” and to start things off they’ll be rolling out a new scheme in October called GAME Hunter. Not only that, but they’re working on a GAME app and are planning on having free Wi-Fi available at all of their outlets.
Since Gamestation and GAME have their own separate (But very similar) loyalty schemes, the firm plan on combining them into one. Members of the Gamestation Elite service will be able to transfer their credits over to the new GAME membership accounts.
Martyn Gibbs, the Game Retail boss of GAME spoke earlier today about the new situation.
The new GAME will combine the best of both brands. For example, the gamestation trade-in proposition, ‘We Won’t Be Beaten On Trade-In’, continues under the new unified brand and likewise the passionate and knowledgeable gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers.
Our aim is to hold the UK’s biggest range of games, gaming gear and exclusive content whilst also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them. The above initiatives are only a snapshot of a whole host of exciting plans in the pipeline: new titles, formats, partnerships, digital initiatives. We forward to sharing them with our customers as soon as we can.