Sky’s NOW TV Hits the Xbox 360 Dashboard Today

NOW TV, the new internet-delivered television service powered by Sky, has launched today on the Xbox 360, enabling users to stream Sky Movies content and channels on the game console.

NOW TV currently offers pay-per-view or subscription access to a range of movies, but will soon expand to content from Sky Sports and Sky’s various entertainment channels.

The Xbox NOW TV experience includes 720i high-definition video streaming and full access to all 11 Sky Movies live channels for those taking the Sky Movies Pass subscription. A 30-day free trial of the Movies Pass is available now, after which it costs £15 per month (Roughly $25).

The app also supports voice and gesture controls for any of you out there who own a Kinect for Xbox 360.

Sky TV launced back in July as a way to win over those television watchers who didn’t want to pay for cable.  Alsongside the Xbox you can get it on PCs, Macs, iPhones, iPads, selected Android smartphones and a new set-top box. 

If you sign up for the service you’ll be able to register any of the two devices listed and stream movies from all the major Hollywood studios.