The videos are animated ads with a comedic script and funny punch lines.
First up are the weapons from Tedior, one of the weapon manufacturers found in the game. The weapon shown in the video features a very low reload time, in fact you don’t even have to worry about that. Just aim and never stop shooting.
The second advertisement is of Vladof featuring a very Russian theme. These weapons are high powered capable of doing massive damage to the enemy.
Finally we have the Maliwan weapons. These are high tech weapons whose worth is obvious in such a low tech world. I like to imagine them straight out of a Mass Effect universe.
Borderlands 2 releases on the 18th of September.