Borderlands was a huge success and was said to be the fastest selling IP of it’s year. It went on to sell over two million copies in 2009.
Talking to Gamasutra Pitchford exclaimed his astonishment over the matter:
I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us. We’re in an industry where people do nothing but steal from each other. That’s kind of interesting.
Not that I want anyone to steal it, or I’m challenging people to steal it.
This has put the president quite as ease. Using sports as an example he added that it’s best to create a new sports where you can win, rather than competing in a sport with many heavy hitters.
If you’re the only ones that do something that people find as valuable? You don’t have to worry about competition. Like, Borderlands has zero competition. It doesn’t have to worry about that at all.