The Old Republic Just Might Go Free-To-Play

By   /   Jul 19, 2012

Although EA didn’t say the magic words, it was pretty clear that they are now considering of going Free-To-Play with their Star Wars: The Old Republic MMO title.

While talking to CNBC, CEO John Riccitiello mentioned that EA was looking into different models to increase their user count.

Our conclusion was we had a great product in Star Wars, but that the subscription model in the world of free-to-play was challenging.

Star Wars: The Old Republic recently started offering extended free trials which allows players to level up to 15. Many are calling it the first step to completely going free-to-play.

Also considering the fact that the game is loosing subscribers by the thousands and the recent layoffs at Bioware, Free-To-Play might be there only option to get back the players.

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