Now, before you all speculate about how the company might be losing ground or trying to save money, the publisher credits this judgement from a “commercial decision” due to the unfortunate timing of their big, triple-A games being released within the time period.
Of course, this doesn’t mean the publisher won’t attend future Gamescom events.
Here’s the publisher’s official statement regarding the matter.
Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar. Unfortunately the release timing of our 2012 triple-A titles and new projects don’t work with the mid-August scheduling of the show.
The decision will not mean that Sega will never attend Gamescom in the future. This was simply a commercial decision made for 2012.
Gamescom for this year will once again, take place in Cologne, Germany and it will commence on August 15 until August 19.