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SEGA Won’t be Attending Gamescom this Year


SEGA has officially announced that it won’t be attending Germany’s videogame convention Gamescom this year.

Now, before you all speculate about how the company might be losing ground or trying to save money, the publisher credits this judgement from a “commercial decision” due to the unfortunate timing of their big, triple-A games being released within the time period.

Of course, this doesn’t mean the publisher won’t attend future Gamescom events.

Here’s the publisher’s official statement regarding the matter.

Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar. Unfortunately the release timing of our 2012 triple-A titles and new projects don’t work with the mid-August scheduling of the show.

The decision will not mean that Sega will never attend Gamescom in the future. This was simply a commercial decision made for 2012.

Gamescom for this year will once again, take place in Cologne, Germany and it will commence on August 15 until August 19.

Source: MCV