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You Really Need to See this Nintendo 3DS “Un-Advertisement”

If there’s only one advertisement you can watch today, let this be it! Nintendo has plucked Joel McHale – star of the hit comedy show Community – to do its “viral” marketing for the Nintendo 3DS.

What ensues next is viral marketing genius. McHale really goes into character into how to virally market a videogame product and he does it with his familiar wit and charm – oh, and Mario & Luigi even make an appearance!

Now, if only can somehow market the Wii U this way, then I suspect they’d have an easier time attracting “core” gamers, no?