EA Looking At Subscription Service Possibilities For Battlefield

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EA Looking At Subscription Service Possibilities For Battlefield

Battlefield 3
Electronic Arts is stepping up its marketing methods and exploring the idea of a future subscription service for its renowned Battlefield series.

Speaking to Venturebeat, EA’s executive vice president Patrick Soderlund said that the company is considering such models for its shooter franchise. Soderlund stated that like other companies, EA is considering taking their product to the next level and finding ways that will encourage more people to play product.

EA’s competitor Activision launched a subscription service for its Call of Duty series, called Call of Duty Elite last year. The service allows players to have access to downloadable content for the series and additional multiplayer perks for an annual fee of $50 dollar.

Though this method has had reasonable success, it has come under heavy criticism by many gamers and reviewers as manipulative methods of leeching the consumers.

When Soderlund was asked if his aim was to take the Call of Duty series down with their Battlefield games, he stated that both had different markets, and focusing on quality will lead to greater sales.

“When it comes to taking Call of Duty down, you know what? I don’t look at it like that. We are in this business because we want to make the best possible products.

Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing. I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to more units [sold] and more happy consumers.”

Stay tuned for more details regarding the matter and the EA vs. Activision saga.