EA Praises Call of Duty Elite Service, Suggest They Could Do the Same
In an interview with IndustryGamers, EA COO Peter Moore talked about the shooter market and Call of Duty Elite.
I think certainly you look at what our competitors do well, and certainly Call of Duty Elite… the numbers Activision have talked about, they’ve done a great job. It’s incumbent upon us, whether we do that or do something one step ahead, I think the digital strategy that we’re executing against right now – a billion dollars on a trailing 12-month basis – shows that we’re doing some good things as well.
Differently, maybe. FIFA Ultimate Team could be as big as Call of Duty Elite alone – one mode in one game could be as big as that. I’m pretty confident – we announced over $100 million in that mode last year and I’d be stunned if we didn’t do better than that this year at the run rate we’re currently at.
It’s important to keep in mind that Call of Duty Elite is not an entirely paid service. It both has a free and premium membership that varies mostly in content.
Of course, EA also has its own service for Battlefield called Battlelog – though that service is entirely free but a lot more limited in scope.
Would you be alright if EA adopted a similar service model?Perhaps a membership but one that encompasses their whole shooter library? In any case, don’t be surprised if EA announces something that resembles Call of Duty Elite during this year’s E3.