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Microsoft Brings Entertainment Channels To Xbox Live

Whether you say “Open Sesame” or you prefer “Abra ka Dabra”, every word of yours is magical. But to make it happen you got to have Aladdin’s Lamp i.e. Xbox 360. You must be thinking annoyed over these fairy tale references, but that’s a fact.

This holiday season Xbox 360 will be empowered with more entertaining features. Now you will not only be playing games on your console rather you can use it to watch TV channels, share online content, and hear to music of your choice; to make it happen you just need to make a wish and it will be all set. Isn’t that great.

Earlier today, Microsoft Corp. announced plans to roll out the next generation of  TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console this holiday, in more than 20 countries.

Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.

Xbox Live already works with AT&T to offer U-verse service through the 360, so in a sense, that can be seen as a test case for the larger cable providers. AT&T will be adding Kinect voice and gesture control when the dashboard update hits later this year.

Nearly a year ago, AT&T U-verse became the first TV provider in the U.S. to launch live TV on Xbox 360. Now we look forward to working with Microsoft to deliver even more innovative features that will allow U-verse TV customers to use voice and gesture controls to manage their TV experience, said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets.

So now we have the games, the movies, and the channels all on Xbox 360, but the question is how to shift from one thing to another, do we need to have some remote controller or an extra device? The answer is no! You don’t need to use remote controller or anything else, all that you need to do is just to talk to your baby i.e. (Xbox 360), and it will switch to whatever mode or channel you want.

It is Kinect that allows to deliver the command to console. This is a unique feature first time ever introduced in a gaming console.

Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless, said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.

We are continually evolving the television experience to bring Xfinity TV subscribers more personalized ways to search, find and watch the content they love, said Sam Schwartz, president of Comcast Converged Products.

Our recently launched next-generation Xfinity TV platform is enabling us to bring Xfinity On Demand to a gaming console for the first time, and Kinect’s voice and gesture controls will offer our customers an innovative way to discover and enjoy Xfinity On Demand’s huge library of top shows and movies.

So far so good, but please don’t think you will watching TV channels for free on Xbox 360, you’ll only be able to watch this content if you’re already a subscriber to cable.

For example, you’ll be able to check out HBO content on your 360 only if you’re already a subscriber to HBO. So, get yourself subscribed to channels you like from the list below and enjoy the show.

  • ABC iView – Australia
  • AlloCiné – France, Germany, Spain, U.K.
  • Antena 3 – Spain
  • Astral Media’s Disney XD – Canada
  • AT&T – U.S.
  • BBC – U.K.
  • blinkbox – U.K.
  • Bravo – U.S.
  • BSkyB – U.K.
  • Canal+ – France, Spain
  • Channel 4 – U.K.
  • Channel 5 – U.K.
  • CinemaNow (Best Buy) – U.S.
  • Comcast – U.S.
  • Crackle – Australia, Canada, U.K., U.S.
  • Dailymotion – Available in 32 markets
  • EPIX – U.S.
  • ESPN – U.S.
  • Facebook – Available in all 35 Xbox LIVE markets
  • FOXTEL – Australia
  • GolTV – Spain
  • HBO GO – U.S.
  • Hulu – Japan
  • Hulu +– U.S.
  • iHeartRadio (Clear Channel) – U.S.
  • – U.K., U.S.
  • LOVEFiLM – Germany, U.K.
  • Manga Entertainment – U.S.
  • Maple Leaf Sports & Entertainment/Real Sports – Canada
  • MediaSet – Italy
  • MSN with – Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.
  • MUZU.TV – France, Germany, Italy, Spain, U.K.
  • Netflix– Canada, U.S.
  • Rogers On Demand Online (RODO) – Canada
  • RTVE – Spain
  • SBS On Demand – Australia
  • Syfy – U.S.
  • Telefonica – Spain
  • Televisa – Mexico
  • “The Today Show” – U.S.
  • TELUS – Canada
  • TMZ – U.S.
  • Twitter – Available in all 35 Xbox LIVE markets
  • UFC – Canada, U.S.
  • Verizon – U.S.
  • VEVO – Canada, U.K., U.S.
  • VimpelCom – Russia
  • Vodafone Portugal – Portugal
  • YouTube – Available in 22 markets
  • ZDF – Germany
  • Zune – Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Spain, Sweden, Switzerland, U.K., U.S.

Not only is entertainment effortless on Xbox 360, it is more social and personal. You can share your activity with your friends. Share recommendations, and show the Xbox LIVE community what games you’re playing, movies you’re watching and music you’re listening to, as well as invite them to join in — even post your game achievements and info about your favorite movies directly to your Facebook wall from Xbox LIVE.

It’s simple: With your social network along for the ride, the world’s leading content providers and the magic of Kinect, entertainment experiences are better on Xbox LIVE.