EA is known for creating its own position in any field it enters. They have a habit of challenging the old giants – Battlefield 3 and Sims Social on Facebook are a couple of recent examples. EA’s Origin has been launched to compete (directly or indirectly) against Steam’s dominance in games digital distribution market.
While EA has taken some aggressive steps to promote its new distribution service removing its games from Steam, the competitor has been rather calm when it comes to sustaining the relations with EA. Gabe Newell, co-founder and director of valve took some time to examine EA’s new service. Here is what he had to say in the latest edition of PC Gamer:
I think it does some things well. I think there are still some areas where, as a customer, I’d like to see it improve. It’s not that different from any other system like this. There are positive things and negative things
To retain a constant position in the market,one has to stay updated and fulfill customers’ ongoing demands and Valve is aware is aware of this fact:
I and everyone at Valve know that you’re only as successful as what you’ve done lately. So the idea that Steam is somehow the answer to digital distribution ignores the fact that every two or three years, something is going to change dramatically.
Yes, change is inevitable. Like Battlefield 3, Mass Effect 3 and other EA titles are not expected to be released on Steam but there are a couple of Valve games available on Origin. How far Origin will go? It’s still too early to predict. To me, it might remain a service exclusively for the distribution of EA’s own publications.