The plan to reduce the Nintendo 3DS’s price by 32% has worked wonders for the company, as sales of the hand-held console have increased by a staggering 260%. According to the company’s latest retail tally, the 3DS sold around 235,000 units in the United States alone since the price-drop on August 12th.
It’s naïve to say Nintendo didn’t expect this, but it’s certain that they did not anticipate so much success with an $80 price reduction. This dramatic climb of sales has earned the system a second place showing on NPD’s monthly best-selling console list.
During the press relief, Nintendo of America’s executive Vice President Scott Moffitt stated:
Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS. With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season
It’s a rather odd thing to state, but Moffitt did have a point when stating the release of the mentioned games. Ever since its launch, the 3DS has faced the problem of insufficient quality software; and despite some great releases, it had difficulty in recovering – until now.
Nintendo will be all smiles for now after this strategic accomplishment, and we’re hoping for lots of more great titles that can make the 3DS’s future even more prosperous.