Bobby Kotick – “We’re going to use new studios and reinvent Guitar Hero”

Surprise Surprise, Activision CEO Bobby Kotick said in a recent interview that the company will revive the Guitar Hero franchise with a new studio and they had it planned from the start. During an interview with Forbes he said that the franchise “became unsuccessful because it didn’t have any nourishment and care. So we made what I think was exactly the right decision last year” to shut down the studio and temporarily kill the brand. He continued to reveal the plan to revive the franchise.

We said you know what, we need to regain our audience interest, and we really need to deliver inspired innovation,” he said. “So we’re going to take the products out of the market, and we’re not going to tell anybody what we’re doing for awhile, but we’re going to stop selling Guitar Hero altogether. And then we’re going to go back to the studios and we’re going to use new studios and reinvent Guitar Hero. And so that’s what we’re doing with it now.

In the same interview he revealed that an unnamed studio has been already been assigned the task to come up with variety of different prototypes of the game and the goal is to add much needed innovation in the guitar hero franchise.