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Modern Warfare 3 Vs. Battlefield 3 Has Gone Personal

Kotick Riccitiello
EA and Activision top executives have been exchanging bitter criticism lately, trying to prove who has got a superior product. All of this in response to an anticipated showdown between arguably the top first-person shooter games, Battlefield 3 and Modern Warfare 3.

Bobby Kotick, Activision Blizzard’s CEO started the recent turn of events by claiming that EA’s Battlefield 3 was just a PC title with only a small audience, during his interview at CNBC.

In response, EA’s CEO, John Riccitiello, told Reuters that Kotick was spreading false information about Battlefield 3 and that Battlefield 3 will be made available at all platforms at once, contrary to what Kotick said.

Here’s what both CEO’s said about their rival products:

Bobby Kotick, CEO Activision Blizzard

We just want to stay true to the interest of the Call of Duty fans and we try to not get distracted by what people are doing. I can’t objectively tell you what I think of other products until I see them. Battlefield I’ve only seen on a PC and nobody’s seen it on a console yet. Most of our consumers play games on a console. Until I see it on a console I wouldn’t be objective on commenting on it.

John Riccitiello, CEO Electronic Arts

It’s the beginning of the war and (Kotick) recognizes they’re going to be threatened. We’re going to have a clash of the titans this fall. The very fact that he’s trying to cast doubt on our game is a perfect example of how we got his goat. In terms of where this goes, we think our PS3 game is better than their Xbox game and our PC game is better than their PC game. If that’s all he’s got to say, it’s obviously going to evaporate as we launch all three. If you went to our press conference, you saw the PS3 footage and the Xbox footage. If Bobby think’s that PC footage, he’s in real trouble.

That’s not all, EA has been poking fun at Activision lately. Like, their recent Battlefield 3 demo during E3 2011, started with a soldier holding a small dinosaur toy.

If you haven’t forgotten the 4chan incident earlier this year when Activision employee started a thread there, seeking feedback on Modern Warfare 2, and the response she got, was the game needs Dinosour. Knowing that and this tweet by the DICE developer, you can easily connect the dots.

For now, both companies aren’t missing any chance to doubt their rival’s product and as we go close to the respective launch of these games, it’s going to get even more intense.