Valve software announced today that they are working on making its popular PC gaming digital distribution platform Steam more TV friendly. Valve wants to bring PC gaming into the realm of living room by adding Steam features like controller support and navigation tailored to televisions. Steam currently has over 30 million accounts worldwide but that didn’t Valve to pursue its goal of extending their reach to more places.
Valve marketing VP Doug Lombardi said:
Our partners and customers have asked us to make Steam available in more places. With the introduction of Steam on the Mac, and soon in Portal 2 on the PS3, we’ve done just that.
With big picture mode, gaming opportunities for Steam partners and customers become possible via PCs and Macs on any TV or computer display in the house.
Valve is meeting with partners and developers at this week’s Game Developers Conference in San Francisco to discuss details of the new mode though the company has yet to release a public statement about this initiative.
Valve is also looking into extending their own in-game store business model by encouraging the developers to introduce their own digital stores where they can sell virtual items such as weapons and accessories for characters. Valve will be sharing all the information on price and other data it collected from their own in-house virtual store for Team Fortress.