EA to Produce Branded Sports Equipment Now
Electronic Arts has signed a deal with the manufacturer Toy Island to produce a range branded sporting Equipment.
The new products won’t be peripherals but real world items meant for training and entertainment purposes for the kids. Products will be for the kids ranging from 3 to 12 and are set to launch this autumn.
Some of the products will feature voice command technology and instructional coaching elements, while others will cheer you on electronomically.
EA is also planning to launch a line of basic high-density foam balls to help develop throwing and kicking motor skills, which is probably exciting if you’re three.
Writing on his blog EA Sports boss Peter Moore said the products are designed “to bring baseball, football, basketball and hockey to life in a whole new way”.
“They aren’t intended to interact with our games,” he explained. “This is not about trying to marry a Wii peripheral, for instance, to the sports you’d play in your backyard – instead our two companies are applying a shared focus on sports passion and innovation to create durable, fun and innovative sporting goods.”
“Any of us who are parents know that many of the sports activities that get our kids excited these days have evolved from what we may have done at that same age,” said Moore.
“I think kids these days want something that’s an extension of how they consume sports through our games – which means using the latest technology to make going outside to play sports even more fun than it is today.”