Pokemon Go Partners With UK Heritage Organisation To Bring Life To City Of Chester

By   /   Jul 6, 2017
Pokemon Go revenue

Pokemon Go took mobile gaming by storm when it launched last year as it was one of the biggest game launches of 2016. Now, developer Niantic Labs has partnered with UK heritage organization to bring life to the ancient English city of Chester though Pokemon Go.

Niantic will hold a special event in Chester starting from July 22- July 23, 2017. The event will feature special activities across the city, the events will take place at Chester Castle which will be open to public first time in 20 years. The event will tie in with annual Chester Heritage Festival. According to Niantic CEO:

I am incredibly excited about this partnership linking local history and Pokémon GO. We love the idea of using mobile games as a motivation for families to play outside together and perhaps to learn something interesting while they are at it!

Pokemon Go is one of the most popular mobile games out there so it comes as no surprise that the game earns a lot of cash in revenue. The game earned $960 million in 2016 and now the game’s revenue has passed $1.2 Billion and earlier this month Niantic also revealed some interesting stats about the game.

Also, according to a study, Pokemon Go players are much happier and friendlier compared to those who don’t play it. The study was conducted by the University Of Wisconsin.

The more people were playing, the more they were engaging in behaviors that reflected making new connections — making Facebook friends, introducing themselves to someone new, exchanging phone numbers with someone, or spending more time with old friends and learning new things about them.

Pokemon Go is an augmented reality game developed by Niantic Labs for Android and iOS.

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