Psyonix Signs Rocket League WWE Partnership, Both Properties To Promote Each Other At Various Events
Ever since the game came out 2 years ago, Rocket League has been a surprise hit and taking the world by storm, partnering up with numerous other entertainment properties. Now in a surprise move, developers Psyonix has announced a Rocket League WWE partnership.
Under this Rocket League WWE partnership, Psyonix will serve as a presenting partner to WWE on this Sunday’s Backlash pay-per-view event as well Great Ball of Fire event on July 9th.
The Rocket League WWE partnership doesn’t just end with these two events though. In August, the company will also be a promotional partner for SummerSlam. Rocket League on the other hand will benefit from this deal by having ads displayed on WWE Network, Monday Night Raw and SmackDown shows as well as all digital and social channels of WWE.
WWE has also agreed to dedicate six episodes of its YouTube gaming channel UpUpDownDown to Rocket League in order to promote the game, not that it requires any promotion considering the 1 Million physical sales.
Psyonix’ VP of publishing, Jeremy Dunham said the following in his announcement:
As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner, WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.
The growth Rocket League has shown in these past 2 years shows no signs of stopping. Despite being released as a free game for PS Plus members, the revenue generated by Psyonix through the game is incredible.
It is also a testament to the game’s popularity in all regions that not only does it routinely partner up with companies like Warner Brothers for themed content such as Batman vs Superman DLC, given the demand of the game in China, it was also released recently in the region as a free to play game.