Nvidia GeForce GTX Series’ Average Selling Price Is 1/3 Of A Console According To Nvidia CEO

By   /   May 15, 2017
Nvidia GeForce GTX Series

The PC master race is called so for a reason. PC users enjoy a certain degree of flexibility and the option of using a keyboard and mouse as well as a controller is always there. PCs are often compared to consoles and there is no denying that the trade-offs are clear. According to Nvidia CEO the Nvidia GeForce GTX series is like gaming consoles.

Nvidia CEO Jen-Hsun Huang, talking about the pricing of the Nvidia GeForce GTX series GPUs and he claims that there are people that are willing to pay up to $500 for a decent gaming experience and that is why the graphics cards are priced accordingly. According to his statement, the Nvidia GeForce GTX series can be compared to a gaming console and are priced accordingly.

He also talked about the fact that the success of the Nvidia GeForce GTX series is tied to games at the end of the day. Same is the case when it comes to consoles like the PS4 and the Nintendo Switch. He said that some years game are incredible while there are years when that is not the case and that can affect the business.

According to Nvidia CEO Jen-Hsun Huang:

The average selling price of the NVIDIA GeForce is about a third of a game console. That’s the way to think about it. That’s the simple math. People are willing to spend $200, $300, $400, $500 for a new game console, and the NVIDIA GeForce GPU PC gaming card is on average far less.

This is a very interesting way of putting things and I doubt that there are people that think like this. Nvidia CEO also said that the premium pricing of some GPUs is due to the demand for high-performance GPUs. People that like to live on the bleeding edge use multiple monitors and require high refresh rates. The premium GPUs are for such people.

There are people who just absolutely demand the best. And the reason for that is because they’re driving a monitor or they’re driving multiple monitors at a refresh rate well beyond a TV. So if you have a 4K or you want 120 hertz or some people are even driving it to 200 hertz, those kind of displays demand a lot more horsepower to drive than an average television, whether it’s 1080p or 4K at 60 frames a second or 30 frames a second.

This is indeed true. The mid-range and entry-level GPUs are indeed competitive if you compare the prices with that of gaming consoles but when you move ahead of what gaming consoles are capable of you see a sudden spike in performance. This is justifiable as Nvidia is going to charge a markup for this high-demand segment. At the end of the day, the company is here to make money.

Let us know what you think about the Nvidia GeForce GTX series and what you have to say about this statement.

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