Team Dignitas Partners With Facebook to Reach Wider Audience
Facebook further progresses in its attempts at garnering an esports audience through the use of its livestreaming functionality. Earlier today, it was confirmed that the social media giant has come to an agreement with Team Dignitas to relinquish its exclusivity agreement with Twitch.
Starting today, the storied esports organization will bring its content to Facebook. However, the terms do not mean that Team Dignitas will be abandoning Twitch. It is free to switch between both platforms, but will surely be focusing on Facebook as the new addition to its streaming lineup.
According to a press release, the decision to partner with Facebook is fueled by the goal of achieving a wider audience. Team Dignitas is interested in becoming a brand that is the “most accessible esports franchise in the world” and it is confident that Facebook will help in that regard.
“Given the tremendous global audience of over 1.86 billion people on Facebook and the world-wide interest in eSports, we knew this was a tremendous opportunity to connect our talented players with current fans and new gaming audiences,” said Jonathan Kemp, Team Dignitas CEO. “Team Dignitas players live streaming on Facebook and Twitch is only the beginning of what we hope will be a broader, more global and inclusive opportunity for our fans to enjoy live content on multiple platforms.”
The announcement arrives just weeks after Facebook announced the expansion of its livestreaming feature, allowing users to stream content live from the comfort of their desktops and laptops.
Team Dignitas is not the first esports organization to partner with Facebook. Earlier this year, Blizzard signed an exclusive agreement to move the coverage of competitive Heroes of the Storm in its entirety over to Facebook. In the same month, G2 Esports announced a new social media strategy that would see the team bring its content over to Facebook as well.
“As gaming video continues to grow across Facebook, whether it’s a live stream from a professional esports team or a player looking to share Overwatch with friends, we are committed to being a go-to destination for gamers to play, watch, and share the games they love with people around the world,” Guy Cross, head of games partnerships at Facebook, said in a statement.