Twitch Communities Hold Tremendous Value for Esports Growth

By   /   Feb 10, 2017

Earlier today, the popular broadcasting platform announced the addition of Twitch Communities as a way of connecting streamers with their relative audience.

Currently in open beta, Twitch Communities can be created by anyone. Each group is centered around a specific topic or activity, and can be joined by any number of active streamers.

Twitch Communities also come with their own unique identities, giving owners the freedom to assign their own batch of moderators, list rules and regulations, put up banners and avatars, as well as highlight important announcements; all wedged neatly inside a dedicated column.

Instead of searching for or following independent streaming channels, there is now the option of simply involving yourself with a community that is in line with your interests.

Over time, it has become a sort of habit to restrict yourself to only the most popular streamers on Twitch. This has left many content creators unnoticed in deep trenches. However, the addition of Twitch Communities changes that by giving streamers the advantage of expanding their audiences.

“With Communities, we are giving our users the power to create groups of their choosing, while providing creators with another tool to expand their audiences,” said Sheila Raju, product marketing manager for Twitch. “If you have an interest that’s shared among others, Communities is where that collective can live.”

As such, the tremendous value to be found for both streamers and audiences will pave way to the healthy growth of not only esports but also the craze of content creation as a whole. This includes larger exposure for competitive communities, as well as speed-runners, cosplayers, artists, developers, and more.

Over a hundred Twitch Communities have already been formed, a number of which have gained significant traction since their creation in the last 24 hours. Hearthstone-Laddering and Hearthstone-Arena have picked up attention. There’s also SpeedRunning, and a number of Overwatch groups targeting competitive perfection.

Elsewhere, there is some interest shown in GameDevelopment and FlightSimulation. There are also groups specified for modding enthusiasts, covering games such as Minecraft, Grand Theft Auto V, and The Elder Scrolls V: Skyrim.

There also shouldn’t be any surprise that some users have taken the opportunity to create groups with interests of the other kind. LewdAnime is one of several, amounting to more headache for Twitch to control spam.

In the long run, we can expect various role-specific groups to be formed for the most popular games on the platform. League of Legends, for example, is likely going to see the birth of groups dedicated to either champions or roles. Imagine how a group focusing on support could help players come across majority of streamers that main champions like Thresh and Janna. Or groups amassing channels of streamers who are one-trick ponies.

It should be noted that the announcement of Twitch Communities proves that the company is listening to its consumers. Being the most popular streaming platform, without any worrying rival, has not made Twitch complacent. Competition is always healthy for growth but Twitch is adamant on making all the right moves regardless.

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