Tim Cook Accused Of Turning Apple Into Boring Operations Company

By   /   Jan 20, 2017
Tim Cook

Tim Cook took over the position of CEO at Apple back in 2011 and since then Apple has been getting a steady flow of money but where is all the innovation that we associate with Apple? Is it possible that Tim Cook is just taking advantage of products introduced in the leadership of Steve Job?

Also check out: Finder For AirPods App Removed From The App Store By Apple

Tim Cook has been successful in making Apple the richest company in the world and there is no denying that the company has a lot of power and resources at its disposal. The annual revenue as of 2011 was $108.2 billion and that number has doubled to $215.7 billion in 2016.

Bob Burrough, a former Apple engineer has accused Tim Cook of turning Apple into a boring operations company, he has the following to say about this:

“At Apple in 2007, organizationally it was the wild west, I was hired under a particular manager, but for the first two years worked on projects that had virtually nothing to do with that manager’s core responsibility. That’s because the organization wasn’t the priority, the projects were the priority. It was the exact opposite of ‘not my job.’ It was ‘I’m here to solve whatever problems I can, irrespective of my role, my title, or to whom I report.’ It was wild. But it was also very rewarding, because everything you did had maximal impact on the product.”

This is not the first time that someone has brought this into the limelight, according to Apple analyst Horace Dediu:

I think Apple management has been trying to de-emphasize the hit-driven business. That’s not to say they’re not going to have more hits, but they don’t want the company to be seen as a hits business. One of the big audiences that Tim [CEO Tim Cook] has is actually internal employee morale. I think the hit-driven mindset is demoralizing internally, and there is a concerted effort to tone down this ‘Let’s hit home runs’ mind-set.

Tim Cook may be a great businessman and a great leader in terms of getting money in but I am sure everyone will agree that Steve Jobs is and will be a tough act to follow. What do you have to say about this?

Featured Videos

Hot Right Now

AMD Ryzen CPU

The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Panasonic 3DO

Top-10 Retro Consoles You Never Knew Existed

Video gaming has come a long way! While we are well-acquainted with the likes of Xbox Scorpio and...

by   /   Aug 17, 2016
Load More